Push
An organization that operates on the push principle produces goods or delivers services based on market predictions and expectations. Production starts before there is actual customer demand, with the goal of being able to deliver on time when that demand arrives. This makes it a supply-driven approach, as opposed to the pull principle, in which production only starts once there is an actual customer demand.
With a push strategy, you anticipate the future, so to speak: you base your production on forecasts, and start on time so that your supply is not jeopardized. While this carries risks, such as overproduction or excess inventory, it can also help prevent delivery problems in a volatile market.
Traditionally, many production and planning systems have been based on push thinking. Yet more and more organizations are adopting a hybrid approach or moving to demand-driven processes, thanks in part to modern technologies for workflow management and real-time data control.
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